Customer Insights

Following the thread.

Global site launch. 13,000 man-hours. Just did it.

Nike thread

"One clubhouse, different continents."
The global crossroads for merchandising.

Innovation

GRAMMY Night. And day.

TNG transforms the big musical event into a year-round community.

GRAMMY365

"Taking the sound year-round."
Where the music world bonds.

Mobile

What's the phone feature for 2012?

Every year it seems like mobile devices become more powerful and have more features.

Bluetooth Low Energy—the Phone Feature for 2012?

This year, Bluetooth low energy has the potential to become one of the phone features that gets deeply integrated into our lives.
Customer Insights

Feel like new. Feel like you.

A new look for a new "Jenny".

Jennycraig.com Redesign

"Change is powerful."
That's why I love Jenny.

Innovation

A responsive approach.

Designing for a web of successively capable devices.

Design Mobile First

Mobile browser market share is rising. The time has come to embrace the flexibility of the web with new approaches to design.
Innovation

A harmony
of the senses.

New user interface concepts create consumer demand and control our world.

The Next UI

With the adoption rate of new technologies ever increasing, which new interface will be the one to rule?
Customer Insights

Build it and they will come.

From printers to e-statements, TNG spins a web.

Ricoh/InfoPrint

"Clearing pathways to profit."
Amplifying the InfoPrint story.

So what gets us out of bed every morning?

The view? Times infinity. The work? Completely.
The people? Passionate. Insightful. Driven. Funny.
(We did our own "Amazing Race" around Portland.)

Is mobile here to stay?

35% of us use smartphones, and 42% of adults use mobile for business. How about sales forces? Sales forces more than ever.
In fact, every category is growing, and we can help map success.

When we invent stuff, how do we know it'll work?

Great design? Yes. That and knowing our users.
Superb programming? Yes. After we mind-meld with users.
Smart analytics? Always. After, um, the users.

How do you decide what to say in social media?

Tweet like crazy? Listen like crazy first. Measure with the latest tool? Tools. A suite is best. Report results every month? Even more frequently if possible, and make sure the analysis is actionable.

Can I innovate the next frontier?

Just say the word. What if I simply want to get up to speed with the audiences I serve? Can do. Success is about harnessing customer insights and making technology work in every channel, at every stage of your growth.

Portfolio: Highlights from the gallery.

QVC Isaac Mizrahi

QVC Isaac Mizrahi

Mobile Application
eCommerce-enabled iPhone application w/ live video feed.

GRAMMY365

GRAMMY365

Social Media Marketing
Developed and launched network with many active members.

NikeU

NikeU

eLearning Program
An incredible visual brand system for the Nike Global Talent Development team.

Nike thread

Nike thread

eLearning Program
Creating a global meeting and learning ground for Nike's merchandisers.

QVC Bare Escentuals

QVC Bare Escentuals

Online Marketing
eCommerce-based Bare Escentuals and QVC partnership.

Vote for Your Centre

Vote for Your Centre

Social Media Marketing
Developed a social media campaign/contest to find the most "liked" Jenny centre.

Nike Retail Connect

Nike Retail Connect

eLearning Program
Helping Nike maximize training around the world.

S.R.Smith

S.R.Smith

Mobile Application
Helped modernize: moved sales process from brochures to the iPad.

Freightliner

Freightliner

Social Media Marketing
Made the daily life of four truckers easy to follow. Site pulls in real-time driver stats: mph, location, more.

Ricoh/InfoPrint

Ricoh/InfoPrint

Online Marketing
Broadened their sales from printers to a suite of business offerings in a full web redesign.

Services: What we do, what makes us tick.

Talk to us about:

  • Brand research, planning and development
  • Online advertising and campaign program support
  • Full multimedia creative services
  • Emerging-technology integration
  • Digital business strategy consulting

Our Services

We're a full-service digital agency that lives at that place where creative, technology, culture and business intersect.

Solutions

Unabashedly, our lens is focused squarely on your customers' experience. This requires that we find insights that reveal how, when and where your target audience(s) want and need to receive information from you as a brand. Insights that inspire understanding about how to motivate audiences toward your desired conversion. Insights that empower our strategy, creative and technical teams to build evolutionary, and sometimes revolutionary, communication solutions. Solutions that are: Customized. Impactful. Measurable. Successful.

As a full-service digital agency that lives at that place where creative, technology, culture and business intersect, we are wildly diverse in serving the unique needs of our clients—from websites and communities to mobile to commerce to analytics to holistic social brand revisioning.

S.R.Smith

S.R.Smith

Mobile Application
Helped modernize: moved sales process from brochures to the iPad.

Areas of Special Focus

  • Mobile Design and Development

    Mobile is now. At TNG, we live it. We work daily with our clients to make sure their business is ready for the future, today.

    • Mobile user experience design
    • Phone apps and mobile websites
    • Tablet-based sales enablement tools
    • Mobile business planning
  • Customer Insights

    At TNG we know that insight reveals opportunity and that it's our job to empower our clients with breakthrough understanding.

    • Analytics and cross-channel measurement
    • Original audience research
    • Optimization and testing programs
    • User experience design
  • Innovation and Technology

    We love how technology can enable new and exciting customer experiences. We help our clients assess, update and extend their technologies regardless of whether they're ready to crawl, walk or run.

    • Developing back-end systems and web services to serve content for mobile devices
    • Evaluating and optimizing CMS and CRM
    • Creating cross-platform strategies (desktop, web, mobile) to extend reach
    • Integrating/distributing web content through social media channels
    • Enabling e-commerce on existing web properties

Pretty much fabulous: Most of the time, anyway.

A Little History.

TNG peeked out of the bassinet in 1993. We've grown to be a full-service digital agency with more than 40 staff. We help major brands grow and stay relevant to consumers—in a world where relevance has to be earned daily. How? By thinking with rigor, being open, collaborating, creating bold solutions based on insight, and always serving clients with the right team.

Innovation

If you can invent a new and better way, sweet. If you can disrupt all that's gone before, brilliant.

Our Services

  • Creative
  • Digital Strategy
  • Flash Design
  • Moodle Integration
  • ATG Engineering
  • User Experience
  • Flash Development
  • Drupal Development
  • Mobile Strategy
  • Social Media Strategy

One Big Happy Family

Recent Thoughts

Some of Our Clients

People: A sum even greater than the parts.

Erik Olson
Erik Olson
Client Services
"I walked the Great Wall of China. And I had a mullet. But not at the same time."
Kat Sampson
Kat Sampson
Creative
"I love anything dinosaurs. And practicing the lost art of Scherenschnitte."
Becca Ward
Becca Ward
Creative
"If I can kayak it, climb it or hike it, I'm happy in the extreme [sports]."

The best way for a plan to succeed is to have one.

Tim Krajcar
Tim Krajcar
Technology
"Fastest typist, and slap shot, in the office."
Jason Lucey
Jason Lucey
Strategy
"I can cook and take pictures at the same time."
Steve Schneider
Steve Schneider
Client Services
"I've tried, but nothing fools my two 6.5-yr-old twin daughters."
Susan Hawkins
Susan Hawkins
Management
"I rode all the way across the USA on my bike."
Dan Siger
Dan Siger
Technology
"Used to have a rathah English accent."
Travis Gonzolez
Travis Gonzolez
Client Services
"I believe that there is nothing that can't be improved by putting peanut butter on or in it!"
Gerry Sposato
Gerry Sposato
Creative
"If there's a volcano on the West Coast, I've probably climbed it."

Technology = curiosity x logic x time + a small percentage of magic.

Kory Paulsen
Kory Paulsen
Technology
"I maintain a pretty trick slime farm in the game Minecraft."
Dennis VanDyke
Dennis VanDyke
Creative
"Gained 5 pounds working on a weight loss client. And no, Dick Van Dyke is not my Dad."
Terri Sprinkling
Terri Sprinkling
Management
"I've held a wild hummingbird in my hand. Then it flew away."
Anne Sturdivant
Anne Sturdivant
Technology
"Architecture. Portland History. Lichens. Not necessarily in that order."
Allyson Dutko
Allyson Dutko
Technology
"The driveway is designed for my car; the garage is designed for my disco ball."
Janet VanDyke
Janet VanDyke
Client Services
"The only Portlander who doesn’t like beer. There, I said it!"
Doug Henderson
Doug Henderson
Technology
"Caution: You are entering the realm of a 2nd-degree black belt."

The secret to great creative? 1% inspiration then 99% honing it to perfection.

George Vakoutis
George Vakoutis
Client Services
"Most beautiful places on earth: any beach, Augusta National, Paris, McDonald's."
Josh Damis
Josh Damis
Strategy
"I'm still convinced Michael Dyer's knee was down."
Julie Eggers
Julie Eggers
Creative
"I love nature, film, music, satire, and four-word bios."
Daniel Weinsoft
Daniel Weinsoft
Client Services
"Not only do I do triathlons and marathons, I am Earth's #1 spreadsheet guru."
Amy Conroy
Amy Conroy
Client Services
"I'll eat figs and goat cheese for breakfast, lunch, dinner and midnight snacks."
Brian Unflat
Brian Unflat
Creative
"Eagle Scout. Alaska fishing boat veteran. Better watch out, Brawny towel guy."
Steve Marshall
Steve Marshall
Management
"I speak Japanese, play golf, and make art out of old yard sticks and rulers."
Matt Wiater
Matt Wiater
Technology
"I lived in my 30th American city when I turned 30."
Travis Watkins
Travis Watkins
Client Services
"I can eat 50 eggs."

Do all you can to get audiences to embrace a brand, and clients will embrace you.

Doug New
Doug New
Management
"I found out I can take a 3 month sabbatical and all things TNG run quite smoothly without me. Hmm."
Kaci Freeman
Kaci Freeman
Client Services
"I really do NOT like to be told 'no'. Especially when shoe-shopping."
Dann Parks
Dann Parks
Creative
"Won an Emmy for graphic design. I wonder if the 3 wheel car I invented could win something?"
Jon Antoine
Jon Antoine
Technology
"Snowboard expert. Wakeboard expert. And recently, diaper expert."
Shannon Mooney
Shannon Mooney
Client Services
"I've lived in Windsor next door to that lady in Buckingham Palace."
Jeremiah Radka
Jeremiah Radka
Technology
"I rode a Honda CBR600 F3 at 110 mph in the 1/4-mile at PIR raceway. Just sayin'."

Grow stronger roots and you grow a stronger tree.

Ziggy Kopetti
Ziggy Kopetti
Client Services
"I danced competitively for eight years. But not with my 75-lb. bulldog, Hamlet."
Jiro Feingold
Jiro Feingold
Technology
"Spelling my name for you makes it harder to pronounce."
Kathy Wu
Kathy Wu
Creative
"If there's dancing or solitude on the calendar, I'm in."
Kara Goldhamer
Kara Goldhamer
Strategy
"I have a small farm. Er, large garden (5,000 sq. ft.)."