Insights for Marketing in a Digital World

What Marketing Execs Want From Social Media (Video)

Recently I had the pleasure of boarding the Norwegian Dawn Cruise Line in New York City with more than 100 marketing executives from some of the most prominent brands in the country. Although we were all on board for the purpose of networking and learning, I took on the challenge of uncovering the answer to the following question: “What would you like social media to do for your brand?”

Submitted by steve.marshall on Mon, 2009-05-18 14:04

Yes, but is anyone making any money with Twitter?

This is a question often asked by clients and marketers in general. Social Media Marketing is abuzz with people who are advising you to invest marketing dollars into the channel. You want to, but you don't really understand why, other than the fact that you see competitors doing it. Fair enough.

Submitted by adam.boettiger on Mon, 2009-05-18 08:57

Lennon Ad Riles Fans, Causes Trouble for Citroen

Submitted by derek.phillips on Fri, 2010-03-05 15:51

Six Questions with James Martinez, Media Relations Manager, National PTA

People are busy, we all know that. Getting their attention is harder and harder all the time. That’s especially true for member organizations and advocacy groups. The National PTA is both and has adapted some social media practices in order to reach out and maintain contact with more than 5 million volunteers in 25,000 local units. I asked James Martinez about their efforts and how it’s paying off.

Submitted by derek.phillips on Fri, 2010-02-26 13:20

Is Content King Midas?

Everyone loves to spout off this idea that “content is king,” as if simply having content—lots of it—gives you an edge and ensures that the people and their money will soon follow. As the newspaper industry and other old media institutions in the age of blogs and YouTube have discovered, that’s not necessarily true.

Submitted by derek.phillips on Mon, 2010-02-22 12:50

Five Questions for Dan Laninga, Marketing Manager for Cygnus

Dan Laninga is Marketing Manager for Cygnus, makers of wall mounted and mobile computing workstations for healthcare. He is in a niche market and located in a relatively remote part of America. To say Laninga and his company face challenges when it comes to finding leads and maintaining client engagement is like saying it gets chilly in Michigan’s Upper Peninsula.

Submitted by derek.phillips on Thu, 2010-02-18 10:12

Creative Review: Wrangler's Blue Bell Site

Don’t get me wrong…I like cool websites that leverage creative use of technology, but Flash for flash (small f) sake is just…flashy. It’s a lot of light with little heat. It’s all blow and no show. It’s clichéd.

Submitted by derek.phillips on Tue, 2010-02-09 16:24

Digital Listening On-the-Spot Case Study: Conan v. Jay v. NBC

One of the things we do here for clients is monitor brand sentiment through digital listening tools. We can see when and where spikes in conversation around brands happen and then analyze what is said in those conversations that provide insight to clients that then can guide product development, advertising messaging, customer service activities, and Public Relations. For geeks like us, this is great fun.

Submitted by derek.phillips on Wed, 2010-01-13 17:26

Measuring Twitter to Understand Personas

Do you know the psychological profile that your trail of tweets tells about you? TweetPsych just may be able to tell you. Another new entrant into the ever expanding world of Twitter measurement tools,TweetPsych is uniquley different in that it seeks to provide a psychological profile of a person through deep linguistic analysis of their tweets. I'm always looking for tools that can provide insight into people's mindset and provide data that helps to build a more accurate persona, TweetPsych is a facinating discovery.

Submitted by aaron.bean on Mon, 2009-12-07 13:17

Real-time revenue optimization, metrics for multi-channel retailing

I was recently blown away at seeing the sophisticated measurement and real-time optimization systems of a large multi-channel retailer and their ability to not only measure, but influence in real-time the metric of revenue per minute. It was almost like watching a highly active trader on the stock exchange make minute-by-minute decisions on buying or selling stock. Very cool stuff.

Submitted by aaron.bean on Mon, 2009-11-23 10:11

Chris Brogan's Serendipity Engine

Check out Chris Brogan’s presentation at Web2 Expo 2009. I particularly like the part about social media and serendipity, which is similar to a discussion I had early this week about promoting those “cosmic collisions” with shoppers that make them stop in their tracks and think differently about your brand.

Submitted by derek.phillips on Fri, 2009-11-20 15:52

Brand You: Steve Marshall and Tom Bennett to speak on Business and Personal Branding with Social Media

The New Group President, Steve Marshall, and Digital Strategist, Tom Bennett, will be speaking at a Linfield College Alumni Luncheon at The Westin in Portland this coming Wednesday the 11th. Steve, a Linfield College Graduate, is a 20+ year international marketing veteran. Tom is a 20+ year marketing veteran and TNG's own social media guru.

Submitted by kevin.sonoff on Mon, 2009-11-09 16:27