Insights for Marketing in a Digital World

 Fascinating article this morning that proposes a boycott of all mobile advertising until device hardware manufacturers figure out a way to block Driving While Texting, now seen as being more dangerous than driving drunk.

Full article: MediaPost

This is a question often asked by clients and marketers in general. Social Media Marketing is abuzz with people who are advising you to invest marketing dollars into the channel. You want to, but you don't really understand why, other than the fact that you see competitors doing it. Fair enough.

Can Omniture and Google Analytics coexist on the same site?

Invariably the question always comes up about whether or not one can have two sets of tags for web analytics in use on sites. More specifically this issue came up recently when we were looking at using Google Analytics as a validator for Jenny Craig and on some microsites, so I decided to ask the expert.

Pure Digital, maker of the popular Flip digital video camera that has sold millions of units worldwide, realizes that no, they don't own the video content that customers create using their product and, like Google and Facebook before them, reverse their TOS to reflect so.