Insights for Marketing in a Digital World

The New Group President, Steve Marshall, and Digital Strategist, Tom Bennett, will be speaking at a Linfield College Alumni Luncheon at The Westin in Portland this coming Wednesday the 11th. Steve, a Linfield College Graduate, is a 20+ year international marketing veteran. Tom is a 20+ year marketing veteran and TNG's own social media guru. 

We are happy to announce significant business wins with branding heavy-weight Hitachi – HTA. Hitachi-HTA (Hitachi High Technologies America) hired TNG to outline a corporate web strategy and to marry seven corporate brands in one streamlined digital approach. This win comes on the heels of our one year anniversary as digital agency of record for weight-loss powerhouse, Jenny Craig.

The New Group has partnered with Lucier Restaurant in the development of the entire branding and marketing package for the restaurant's grand opening in Portland, Oregon.

All brands operate in a reputation economy. A company's reputation is just as important to the consumer as the products and services that they offer. Perhaps even more? A recent study conducted by Harris Interactive uses a Reputation Quotient (RQ) to rank 60 top brands based on consumer perception.

The New Group has announced that it has been selected by Jenny Craig, Inc. (www.jennycraig.com )- one of the largest weight management service companies in the world- as its interactive agency of record. TNG began full responsibilities with Jenny Craig in the first quarter of 2008.

 The essence of unpaid media is the will of the people. Ordinary citizens have nearly complete control over the information and messaging they choose to consume. As a result, companies are parting from traditional campaigns and striving for new ways to engage their consumer audiences.