Insights for Marketing in a Digital World

Recently I had the pleasure of boarding the Norwegian Dawn Cruise Line in New York City with more than 100 marketing executives from some of the most prominent brands in the country. Although we were all on board for the purpose of networking and learning, I took on the challenge of uncovering the answer to the following question: “What would you like social media to do for your brand?”

WHAT: FORGE Marketing Summit (Forums on Real Growth and Education) - January 15, 2009 The event will feature five of the region’s top marketing professionals. They will demonstrate cuttingedge marketing techniques proven to help small and medium sized businesses not just survive the economic downturn but EXPAND THEIR MARKET SHARE.

This has been a very special year for us as it marks 15 years that we've been in business. We appreciate your friendship (and business) and wish you the best in the coming year. Please join us for some special holiday cheer.   Happy Holidays from everyone at The New Group!

I had the pleasure of making another trip to Bangkok this summer and was fascinated to see highway billboards shifting locations and media content throughout the day. A closer look and I saw the latest Thai media concept. [Images after the break]

In the outskirts of Beijing, China, in an area known as Dashanzi, sits an old sprawling neighborhood community of stone and brick buildings stitched together by a network of alleys. This community, actually a bygone government factory called 798 was designed by East German architects for a China of a different age and purpose.

As President of TNG and head of our Global Reach offering, I am passionate about the opportunities we have to partner with our U.S. clients in their business pursuits throughout Asia Pacific. Having lived in Japan for 8+ years and Singapore and Australia for 3 and having serviced clients in almost every nook and cranny of the region, I have a deep appreciation for the dynamic differences in brand storytelling abroad. We have dedicated partnerships in China, Japan, Korea, India, Singapore and Australia that gives us significant reach into the GEO.