Content Strategy

Rejuvenation does it again with a simple, but engaging way to engage with fans. As the Facebook status reads, “Dawn, one of our fans, inquired as to the whereabouts of her new McCoy lights, so I took a stroll down to production and followed them through the process of being built. This ones for you Dawn!” There are then multiple pictures showing the people and the process that go into making this fixture.

 Dan Laninga is Marketing Manager for Cygnus, makers of wall mounted and mobile computing workstations for healthcare. He is in a niche market and located in a relatively remote part of America. To say Laninga and his company face challenges when it comes to finding leads and maintaining client engagement is like saying it gets chilly in Michigan’s Upper Peninsula.

In my line of work I am often asked to explain industry-speak and buzz words; to put them into plain English and to illustrate why anyone should even care. User Experience is one topic that sparks a lot of questions and while I think most people innately understand the concept, they struggle with how to put it into words. Especially how you describe a positive user experience and what makes it so?  

A common question I am asked by clients who are nervous about engaging in Social Media is “What about negative comments or flame wars?” It’s a valid concern. We all know instances where a negative meme picks up steam and spins out of control, leaving the brand scrambling to recover. And that’s where the failure was: if you’re not going to be actively engaged in your social media efforts, then don’t bother. Playing catch up is generally a losing game.