Home › New Ideas

New Ideas


Blog Posts

  • tom.bennett's picture

    PAF COLABORATORY — a Great Learning Experience for Me

    The Portland Ad Federation sponsors an intern program every summer known as the COLABORATORY. During the six-week program, interns rotate into participating agencies for two-week periods so that they can gather experience from a wide range of different agency styles and business models. Interns are divided between two teams, which compete to build a creative/strategic pitch to one prominent local brand. This year, it's Tillamook Ice Cream, which created some brief materials for the intern teams to interpret and build upon.

  • steve.marshall's picture

    Mom_JennyCraig: Days 36 & 43

    Ongoing blog series from TNG President's Mom who took on the challenge of using TNG client Jenny Craig's program:

    Day 36 - Thanks to Jenny Craig!!! I am down another 2 lbs, making my weight loss to date 10.03 lbs. This takes me to one-third of the way to my goal. I discovered today that I had been eligible for a 10% senior discount. When I asked Pam about this, she was her gracious self and checked it out; and not only apologized, but offered me product to more than make up the difference. Pam is to be commended as she is always a professional and an asset to Jenny Craig.

  • janet.vandyke's picture

    Should There Be Restrictions Made on Digital Advertising?

     

  • aaron.bean's picture

    Behavioral Advertising Units Informing the Consumer

     

    Would you like to learn more about why you are seeing this ad?
     
    Behaviorally targeted online advertising has been under increasing scrutiny lately; here's a good example of enabling consumers to be more informed about what they're seeing, and to make a choice. You're still going to see advertising online, but you may now be getting just a little more choice about what.

     

  • steve.marshall's picture

    Mom_JennyCraig: Day 29

    Ongoing blog series from TNG President's Mom who took on the challenge of using TNG client Jenny Craig's program:

Resources

  • Reduced Research Costs and Increased ROI

    How do you best get to know your customer? Traditional focus groups, interviews and tag-alongs can be cost prohibitive. New digital listening best practices and tools now allow you to reduce those market research and audience insight gathering costs. Create an “always-on” focus group for insight gathering and product development, measure brand reach and affinity, and do competitive research. This whitepaper explores how new technologies and processes make this possible.
     

  • The New Group SM Opportunities

    What are the opportunities available to manufacturing and production companies in the age of Web 2.0? This presentation looks into the history of human interaction and trade, and how these forces shape trade and commerce. Case studies and key learnings illustrate how customization, personalization, location-based services and collaboration all create challenges — and opportunities for the savvy marketer.