Content Strategy

aaron.bean's picture

Measuring Twitter to Understand Personas

Do you know the psychological profile that your trail of tweets tells about you? TweetPsych just may be able to tell you. Another new entrant into the ever expanding world of Twitter measurement tools,TweetPsych is uniquley different in that it seeks to provide a psychological profile of a person through deep linguistic analysis of their tweets. I'm always looking for tools that can provide insight into people's mindset and provide data that helps to build a more accurate persona, TweetPsych is a facinating discovery.

derek.phillips's picture

Marketing Profs: Good Design Supports SEO

 

Great, short little article from Marketing Profs on how good design supports SEO. Sure, there are little tricks and copywriting best practices you can implement to improve the search engine optimization of your pages, but like everything else in user experience, those activities should be part of a bigger plan. This is essential to developing a comprehensive Creative Strategy.
 
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