As the Content Lead here at The New Group, I think it’s my duty to review and assess what’s happening in the content and media world. Today we look at a legendary magazine’s new content strategy.
Rolling Stone is taking a cue from Rupert Murdoch by relaunching its online experience with—wait for it—a pay wall. Yes, misery acquaints a man with strange bedfellows, and the media industry is certainly in misery.
The Associated Press reported that the April 19 RollingStone.com relaunch will not only be a look and feel redesign but also a new approach to its online content and business model.