Content Strategy

Poor Rolling Stone. Even when they win they lose. They have the hottest news story this morning, which is quite a feat when news cycles are so fast and there’s no shortage of competing stories from the gulf oil spill to the World Cup to worldwide flooding. When news broke about General Stanley McChrystal’s comments critical of President Obama’s administration and the United States’ plan for Afghanistan it was the opportunity for Rolling Stone to prove their relevance and prowess as world events journalists. That is if you could find the story.

Let me start by saying that I have one of the world's great Mom's.  She has followed the path of being "unconditional" in every aspect of my life.  Last week was no different.  As she was sitting in the lobby of the agency waiting to have lunch with me she looked up at the client logo wall we proudly display and said, "I'm going to call Jenny Craig".  Knowing Mom, part of her motivation is that she'd love to lose weight as her 70th birthday is approaching on July 7th but I also know that she simply loves to support me and The New Group.  Wit

As the Content Lead here at The New Group, I think it’s my duty to review and assess what’s happening in the content and media world. Today we look at a legendary magazine’s new content strategy.

Rolling Stone is taking a cue from Rupert Murdoch by relaunching its online experience with—wait for it—a pay wall. Yes, misery acquaints a man with strange bedfellows, and the media industry is certainly in misery.

The Associated Press reported that the April 19 RollingStone.com relaunch will not only be a look and feel redesign but also a new approach to its online content and business model.

Do you know the psychological profile that your trail of tweets tells about you? TweetPsych just may be able to tell you. Another new entrant into the ever expanding world of Twitter measurement tools,TweetPsych is uniquley different in that it seeks to provide a psychological profile of a person through deep linguistic analysis of their tweets. I'm always looking for tools that can provide insight into people's mindset and provide data that helps to build a more accurate persona, TweetPsych is a facinating discovery.