Social Media as a topic seems to come up in every conversation about marketing among professionals and companies of many types. Many people are struggling with the concept, while at its core, it is a very simple thing to understand: Social Media is about promoting relationships among individuals, for the sake of better communication. Transparency, authenticity, currency all drive this idea, and promise great rewards to anyone about to launch a blog or start promoting an idea. Be yourself, and the world will find you.
