digital strategy

I know how much I use my iPhone and how often I check my surf forecast and weather apps, but some recent stats published in the MediaPost Mobile Insider newsletter are worth considering for a moment.

"the iPhone version of GQ magazine is seeing almost the same levels of monthly engagement (65-70 minutes) as the print magazine (80 minutes). Compare those numbers to GQ.com, which gets a measly 10 minutes a month."

Do you know the psychological profile that your trail of tweets tells about you? TweetPsych just may be able to tell you. Another new entrant into the ever expanding world of Twitter measurement tools,TweetPsych is uniquley different in that it seeks to provide a psychological profile of a person through deep linguistic analysis of their tweets. I'm always looking for tools that can provide insight into people's mindset and provide data that helps to build a more accurate persona, TweetPsych is a facinating discovery.