Facebook

Rejuvenation does it again with a simple, but engaging way to engage with fans. As the Facebook status reads, “Dawn, one of our fans, inquired as to the whereabouts of her new McCoy lights, so I took a stroll down to production and followed them through the process of being built. This ones for you Dawn!” There are then multiple pictures showing the people and the process that go into making this fixture.

Check out Chris Brogan’s presentation at Web2 Expo 2009. I particularly like the part about social media and serendipity, which is similar to a discussion I had early this week about promoting those “cosmic collisions” with shoppers that make them stop in their tracks and think differently about your brand.

Facebook dominates most discussions regarding social media and that’s because it is by far the biggest dog on the block with what the company claims as upwards of 175 million users worldwide. Think about that for a second: 175 million people have opted to engage with their product.

If you spend any time reading marketing blogs you’ve probably read a hundred times that you need to engage in social media. Everyone is basically saying the same thing and it breaks down into three parts:

• Monitor
• Build
• Engage

Seems simple enough, right? What few people talk about (and what leads to client frustration and abandoned programs) is the mechanics of implementing a social media program and the resources required for maintaining it. Let’s start with those three basic building blocks first.
 

Yahoo is now stepping up its efforts to compete in the social media space with an announcement that an upgraded inbox will incorporate social tools into the email experience. It’s a clear attempt to recapture the eyes that are more and more frequently drifting to Facebook and other social networking sites.