SEO

Rolling Stone's Content Strategy Fail

Poor Rolling Stone. Even when they win they lose. They have the hottest news story this morning, which is quite a feat when news cycles are so fast and there’s no shortage of competing stories from the gulf oil spill to the World Cup to worldwide flooding. When news broke about General Stanley McChrystal’s comments critical of President Obama’s administration and the United States’ plan for Afghanistan it was the opportunity for Rolling Stone to prove their relevance and prowess as world events journalists. That is if you could find the story.

Marketing Profs: Good Design Supports SEO

 

Great, short little article from Marketing Profs on how good design supports SEO. Sure, there are little tricks and copywriting best practices you can implement to improve the search engine optimization of your pages, but like everything else in user experience, those activities should be part of a bigger plan. This is essential to developing a comprehensive Creative Strategy.
 
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