Social Networking

Recently I had the pleasure of boarding the Norwegian Dawn Cruise Line in New York City with more than 100 marketing executives from some of the most prominent brands in the country. Although we were all on board for the purpose of networking and learning, I took on the challenge of uncovering the answer to the following question: “What would you like social media to do for your brand?”

Yahoo is now stepping up its efforts to compete in the social media space with an announcement that an upgraded inbox will incorporate social tools into the email experience. It’s a clear attempt to recapture the eyes that are more and more frequently drifting to Facebook and other social networking sites.