"Riding shotgun the virtual way."
A site follows road warriors in real time.
Freightliner wanted to tap its social network. It was entering a new market with a fresh line of luxury trucks—the Cascadia Series—that meets strict new emissions standards. But it didn't want to just tell the story. Was there a way users could tell the story? Was it possible to create a new way to get prospects to feel the differences, not just learn about them?
With social marketing, TNG helped Freightliner become as head-turning as its trucks. We equipped three indie owner-operators with laptops, cameras and blogs for one year, letting audiences follow their lives. As the owner-operators crisscrossed the country in their new rigs, peers got an entertaining, real-time view of performance and life from behind the wheel.
