"Change is powerful."
That's why I love Jenny.
The Mission:
Our mission was to create a brand strategy that transformed the jennycraig.com website into a destination for current members and prospective members to get the tools, benefits and support that separate Jenny from its competition.
The Outcome:
Based on the branding strategy TNG created for "Jenny," the redesigned and rebranded jennycraig.com has reemerged as a healthy lifestyle destination offering tools and programs to help in a person's weight loss journey. Simplified calls to action and a visual stylization revolving around a day-in-the-life feel have increased click to calls and conversion since the relaunch in early November 2011.
