"Personalizing the personality."
Putting Isaac within reach, anytime.
The Mission:
QVC needed an iPhone mobile app featuring Isaac Mizrahi, one of fashion's more recognizable designers. He's also an important brand ambassador at QVC, where his new line of clothes and housewares is making a big impact. To him, "Inspiration is everything."
The Outcome:
As an iPhone developer, what's the best way to capture Mizrahi? Make way, and let his exuberant personality come through in everything he does. Our iPhone app showcases his personality, letting fans watch Isaac's shows live and shop his "Fantasy Closet," while getting glimpses of fun little things in life that inspire him.
