"Eat it up. No kitchen required."
The cooking show goes handheld.
The Mission:
In a fascinating mobile app recipe, QVC asked us to create an iPhone application that gave fans of its hit program "In the Kitchen with David" a chance to more easily connect with the experience and its host, David Venable. QVC also wanted to give viewers a chance to shop with the broadcast live.
The Outcome:
Leveraging select app design features and functionality from the QVC flagship app, TNG created a unique digital experience that lets fans participate in various ways, no matter where. It allowed live streaming of the network TV programming, and gave users the ability to buy products featured live on the show—all from their iPhones.
