"Diving into new technology."
Originating an application for the swim industry.
The Mission:
What do infinity pools, diving boards and a mobile app for iPads have in common? TNG. A recreation equipment supplier—S.R.Smith—wanted a new way to help its sales reps present its offerings in person to prospects, on a device, in a fast and easy way. This would be quite revolutionary for the category and would (wait for it...) make a splash.
The Outcome:
Drawing on our client's existing e-catalog as the basis for our app development, we engineered a highly custom solution that harnessed the interface and e-reader functionality of Apple's popular iBooks application.
